3 Ways Microsoft Ads Can Improve Your Google Ads

Google Ads may be the industry giant when it comes to pay-per-click ads, but have you ever considered that the other pay-per-click platforms could enhance your Google strategy?

If you’re exclusively using Google Ads, you’re missing out on valuable opportunities for your paid ads strategy. Microsoft Ads (formerly Bing Ads), a Google competitor, has strengths where Google falls short. Using both platforms strategically and simultaneously can offer some surprising benefits.


Here are three ways Microsoft Ads can be used to enhance your Google Ads campaigns.

1. Competition
Google’s dominating share of search engine traffic means the potential to be seen by a multitude of people. This also means Google Ads are competitive, and many people and businesses are scrambling for online attention.

With Microsoft Ads, there isn’t the same stiff competition; your ads will be competing against less ads of the same type. Because of the smaller reach available with Microsoft Ads, you should make sure you use targeting and keywords effectively.

2. Targeting
The main users of Microsoft’s search engines are between 35-45 years old and make more than $100,000 per year. Knowing this, you can target audiences that fit into this demographic aggressively with Microsoft Ads.

Microsoft Ads also features some powerful targeting tools which allow you to target your ads at one specific individual or organization via LinkedIn. Using these features in conjunction with Google Ads features will yield better results.

3. Price
The steep competition on Google Ads means the cost of running them is also higher. Replacing some of your Google Ads spend with Microsoft Ads can stretch your marketing budget farther. You’ll spend less to run the same ads. In conjunction with Microsoft’s targeting, you’ll increase your overall advertising efficiency.

The smartest marketers know that using just one pay-per-click platform is outdated. The low competition, low cost, and useful targeting tools of Microsoft Ads makes it a valuable addition to any Google Ads strategy.

Posted On : 15-01-2021

Author : Patrick Dean Hodgson