Last updated April 1, 2015
AdMax Local, LLC. and its parents, subsidiaries, agents and affiliates (collectively, “AML”, “us”, or “our”) provides technology solutions (“Solutions”) to subscribers (“Subscribers”) providing search marketing, social media marketing and online advertising services. In connection with the Solutions, we make available our website(s), at AdMaxLocal.com (collectively, the “AdMax Local Site”).
What Information We Collect
Data from the AdMax Local Site and Generated Sites
In order to enable our Solutions, we provide our technology on the AdMax Local Site and Generated Sites, which technology collects non-PII from the AdMax Local Site and Generated Sites. We use our technology to collect End Users’ interactions--such as clicks on advertisements, impressions and conversions--with the AdMax Local Site and Generated Sites and/or advertisements generated by the Solutions, whether on the AdMax Local Site, a single Generated Site or across sites, but all on an anonymous basis (“Raw Tracking Data“).
Our technology may employ tracking pixels on the AdMax Local Site and Generated Sites. A tracking pixel is a piece of code embedded on a web page of the AdMax Local Site or Generated Sites that collects information about visitors’ behavior on that web page. Tracking pixels can either be provided by the Subscriber, advertising channels, affiliate networks and/or by AdMax Local. The tracking pixels may include commands to create cookies.
A cookie is a small text file that can be stored on a user’s browser (on any type of device). AdMax Local’s cookie does not collect any personally identifiable information. AdMax Local’s cookie may contain a unique random identifier that enables tracking activity from a browser that is associated with products and Solutions of a Subscriber.
Data Provided via the AdMax Local Site
We may utilize cookies on the AdMax Local Site. We may also collect statistical and other data related to use of our Site or Solutions, usage patterns or other behavioral information. This information is collected and used as non-PII, for example, to improve the functioning of the Solution.
Data Collected from Third Parties
We may collect information from our Subscribers or third-party partners, and may combine it with our own data. We use this information only to provide the Solutions to the Subscriber who provided us with such information.
How We Use Collected Information
From the AdMax Local Site and Generated Sites
We analyze the Raw Tracking Data, including by combining such data with IP addresses or other non-PII information that we may obtain from Subscribers or other partners, and produce reports for our Subscribers. For example, we may aggregate performance data for keywords used in search engines, and generate a report that includes, for each keyword, the number of clicks, the click through rate or other performance data.
We may implement external algorithms on the aggregated Raw Tracking Data collected in order to further study general trends, marketing related elements (for example, keyword value), and other digital marketing information. Such algorithms may be used for the purpose of enhancing our Solutions, including bid policies, keyword selections and general location targeting.
AdMax Local retains available Raw Tracking Data indefinitely. Processed or aggregated Raw Tracking Data generated by AdMax Local may be retained as well.
Sharing of Data with Third Parties
We do not share, distribute, sell or rent any of collected information in our possession with non-Subscriber third parties, except in the following circumstances:
- We may share information if the information is required by law in order to prevent, investigate, or take action regarding illegal activities, situations involving potential threats to physical safety, rights, property or of any person, suspected fraud and breach of contract.
- We may employ third party companies and individuals to facilitate our Solutions, to provide the Solutions on our behalf, to perform Site-related Solutions (e.g., without limitation, maintenance Solutions, database management, web analytics and improvement of the AdMax Local Site’s features) or to assist us in analyzing how our Site and Solutions are used. These third parties may have access to personally identifiable information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Managing Your Information
An End User may elect to opt out from enabling cookies in his browser’s settings tools, usually by choosing between several options offered by the browser. Some browsers (for example, Microsoft’s Explorer®) allow blocking cookies from a specific website. In such cases, an End User may choose to specifically block our cookies.
Note: This opt-out relies on a cookie. If an End User blocks, otherwise restricts cookies, or uses a different computer or internet browser, a renewal of the opt-out choice is required.
We have reasonable security measures in place to help protect personally identifiable information that we collect and retain. However, no system can be completely secure, and we make no guarantees as to the safety or security of any information transmitted through our Solutions.
International Data Transfers
Links to Other Sites
The AdMax Local Site and Generated Sites contain links to other sites. Those sites may send their own cookies to users, collect data, or solicit personal information. We are not responsible or liable for the privacy practices or content of such sites since we do not control them.
If You Have Questions About This Policy: