About Us

AdMax Local is a specialist in local digital performance marketing. For our partners we drive growth in leads, sales, and ROAS using a combination of highly skilled discipline experts and our proprietary technology. The AdMax Local platform builds, manages and optimizes high quality, hyper-local marketing campaigns at scale, optimizing on a daily basis to drive improved returns. Meanwhile our innovative campaign approach, focusing on a network of structured data across all campaigns derive quicker optimization insights that can be implemented across all campaigns, showing the true power that comes with scale.

AdMax Local was initially incubated in its sister company ForwardPMX: a global online marketing firm that provide brands with a unified global vision, and the local depth and expertise to engage fast-moving people, everywhere. ForwardPMX and AdMax Local collaborate on many leading national/local and franchise businesses, bringing the unified global strength of ForwardPMX and the local expertise of AdMax Local.


Our Team

David M. Hughes - Founder and Chairman, AdMax Local

David Hughes is the Founder and Chairman of AdMax Local, a SaaS platform and services company focused on providing hyper-local advertising services and results for SMBs and local advertisers. Hughes is also the Chief Growth Officer for ForwardPMX, a multi-national Data and Performance Marketing Agency. Hughes was the co-founder and CEO of The Search Agency (TSA) which was acquired by ForwardPMX in late 2019.

Hughes graduated from Harvard Business School and sits on several non-profit and corporate Boards.

Ben Gibson - Global Managing Director

Ben Gibson has worked in digital marketing for over 20 years, pioneering new strategies from the client, agency and technology provider sides of the business. Ben has helped leading international brands with their digital marketing strategies during positions at The Search Agency, lastminute.com, LookSmart, The Technology Works and The Search Works. In 2009, Ben joined The Search Agency to launch its European arm. During his tenure, the organization has grown to be one of Europe's leading digital agencies and technology providers for both national and local campaigns, working with such brands as Yellow Pages, the BBC and SLH. In February 2013, Ben moved to The Search Agency's headquarters in Los Angeles to lead the global development of AdMax Local, the world's first fully automated local digital marketing platform that enables businesses to run high quality and profitable local search campaigns driven to responsive websites with SEO, tracking and conversion optimization built-in. Ben has launched businesses and led teams across the globe in Europe, Japan and the Asia Pacific region.

Patrick Hodgson - Client Director

Patrick has 13 years of digital marketing experience across sports, non-profit, esports, local, and eCommerce, defining full-funnel marketing strategies across websites, search engines, email, social, and display advertising that cause increases in revenue growth. He joined AML in February 2020 and heads up the paid social team and partner support for enterprise client accounts. Before working with AML, Patrick worked at Vision Esports, Allison + Partners, and Tiger Woods Foundation. He has helped open offices in Singapore, Hong Kong, and Tokyo. He has an MBA degree from Pepperdine University and certifications in Facebook Blueprint Media Planning, Twitter Flight School, Google Analytics, and Google Ads.

Gurpreet Singh - Associate Director Product Development

Gurpreet has 14 years of experience in building engineering and product teams and leading them to deliver customer focused SAAS solutions based on actionable insights and customer feedback. Gurpreet has been associated with AdMax Local since its inception and heads up product development & engineering departments. Gurpreet also manages the India office of AdMax Local located in Bangalore. Gurpreet has an Engineering degree in Computer Science from Anna University.